Basile Caillé
CEO and co-founder
Product vision and strategic development. Basile built Horae around one conviction: the relationship between a luxury maison and its clients should not end at the till.
Our story
Born of a conviction.Built to last.
The relationship between a luxury maison and its clients does not end at the till. Horae exists so that it continues.
The spark
An interview.
A problem.
An obvious answer.
It all began with an interview with François Henry Benhamias, former CEO of Audemars Piguet, one of the most iconic watch maisons in the world.
In it, he described precisely the challenges he faced every day: a glaring lack of knowledge about his indirect clients, those who buy through a retailer or on the second-hand market, and the absence of any serious technological solution to fight counterfeiting.
These problems are shared by a large share of brands: millions of invisible clients, a client relationship that ends at the point of sale, and a counterfeit market twice the size of legitimate Swiss production.
Create a digital passport able to trace every product, identify every owner, and finally build a lasting link between the maison and its end client.
The answer was self-evident: a blockchain-based digital passport for every product and every owner, whether a direct buyer or a retailer’s client.
The founding
Horae was founded in 2023,
in Paris.
2023Year founded
3Co-founders
10+Brands served
Horae began in watchmaking, the sector where the need is most obvious and the standards highest. Building on these early successes, we are now expanding into other sectors where the digital passport is relevant: jewellery, art, collectibles and beyond.
The team
Three areas of expertise.
One shared vision.
Mathieu Chény
COO and co-founder
Operations and client relations. Mathieu brings deep expertise in the luxury sector and a rigour in execution that makes the difference between a fine idea and a delivered product.
Maxime Dienger
CTO and co-founder
Technical architecture and innovation. Maxime designs the infrastructure that makes Horae reliable, scalable and cutting-edge, from blockchain to CRM integration.
Advisors
We are supported by experienced advisors rooted in the luxury and technology ecosystems: people who have led maisons, built brands and weathered the industry’s cycles. Their perspective helps us stay demanding.
What guides us
Our values.
Lasting partnerships
Relationships of trust with our clients, built on transparency, aligned interests and support that lasts well beyond the initial rollout.
Continuous technological excellence
Blockchain evolves. DPP standards evolve. So do we. Our commitment is to always offer the most robust and compliant technology on the market.
Data sovereignty
Your clients’ data belongs to you. Horae is built so that maisons regain control of their client relationships, with no intermediary and no dependency.
Luxury and technology, without compromise
We refuse to choose between a premium experience and technical robustness. Every interface must live up to your clients’ expectations.