The digital product passport

Your maison. In the hands of your clients.

Warranty, documents and services, together in a passport in your brand’s colours.

Activation

One serial number.
One owner.

The client enters their email and the piece’s serial number: the passport activates, and your maison finally knows who wears it, even when the sale goes through a retailer.

PragmaDigital passport

Activate your warranty

Email address
Serial number
Engraved on the back of your piece
Activate my passport

Passport activated

The maison has just identified its owner.

Piece
P1 Perseverance
Serial no.
PWS-001
Channel
Authorised retailer
Warranty
09 · 2031
IdentityNo. PWS-001
PassportAuthentic ✓
WarrantyActive · 09·2031
Live time · --:--:--
ProductOwnerMaison

From first purchase to second life

Passport
services.

01Owner identification

Activate

The client links the piece to their account and activates the warranty once ownership is verified.

For your maison

An identified owner, even after an indirect sale.

02Warranty and content

Enjoy

They find the warranty, documents and your maison’s content in one place.

For your maison

A useful point of contact after the purchase.

03Care and after-sales

Maintain

They access care advice and the services designed for their piece.

For your maison

Reasons to stay in touch throughout the product’s life.

04Transfer and second life

Pass on

On resale, the passport transfer follows the piece to its new owner.

For your maison

The relationship can continue beyond the first buyer.

The owner journey

From activation
to passport.

A passport online. A card in their Wallet. Your client keeps simple access to their warranty and your services.

  1. At purchase, your client enters their email and serial number on a form in your maison’s colours.

  2. Once ownership is verified, they receive a confirmation email with a button to add their card to Apple Wallet or Google Wallet.

  3. The warranty card stays in their Wallet. Product reference, owner and warranty period: the essentials are always at hand.

  4. In the Wallet card details, your client taps the link to their passport. They find the piece’s identity, its warranty and your maison’s services, right in the browser.

Apple Wallet · iPhoneGoogle Wallet · Android

Common
questions.

Is an app required?

The passport opens in the phone’s browser, with email sign-in for the owner area. Your client can also add their card to Apple Wallet or Google Wallet and reach their passport from the card’s details.

Does the Wallet card replace the passport?

The card makes the online passport easier to reach. Services stay in the owner area; sign-in may be required for certain actions, such as transferring the product.

Is the Horae brand visible?

The owner experience is white-label: identity, domain and content all belong to your world.

Is a QR code enough to prove physical authenticity?

The passport documents the digital identity and the information issued by the maison. Verifying the physical piece also depends on the identification method and procedures in place.

Your passport, in your maison’s colours

Discover Horae
for your maison.