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Thoughts on luxuryand the post-purchase experience.
The Digital Product Passport is redefining the relationship between luxury maisons and their owners. Our analysis explores the strategic, regulatory and technological stakes of this shift: DPP compliance, authentication, the post-purchase experience and the second-hand market.
Horae, Arianee, Aura Blockchain Consortium: three approaches to the digital product passport in luxury
These three players are often presented as direct competitors. That is a misreading. All three operate in the same space, but they solve different problems. A factual reading.
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Why 80% of luxury brands don’t know who owns their products
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Why post-purchase is the next lever of differentiation for luxury maisons
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Digital Product Passport: beyond compliance, a strategic opportunity
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Second-hand luxury: how to maintain the brand relationship beyond the first owner
Read the articleDigital transformation in luxury: why unified data, DPP and AI must work together
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Analysis, trends and field notes on the Digital Product Passport and the post-purchase experience in luxury.
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