Use cases

Your goals.Horae in practice.

Start with the topic that matters to your teams: owners, distribution, services or second life.

  1. 01Client knowledgeFind the client behind the piece.
  2. 02Sell-outSee what happens after sell-in.
  3. 03After-salesMake service a mark of attention.
  4. 04Second lifeThe product changes hands. The bond continues.

01CRM and clienteling

Find the client
behind the piece.

Your indirect sales tell only part of your client relationship. Passport activation creates a point of contact with the owner.

  • Link the product to an owner profile.
  • Enrich segments based on the products owned.
  • Tailor content and services to the journey.

Metrics to trackActivation rate · New profiles identified

Discuss this need

02Sales and distribution

See what happens
after sell-in.

Match the distribution journey with activation events to better understand sales to the end client.

  • Structure tracking by reference and point of sale.
  • Monitor activations by market.
  • Identify gaps to explore with your network.

Metrics to trackActivations per retailer · Time to activation

Discuss this need

03After-sales and client experience

Make service
a mark of attention.

Give owners simple access to the information and services that matter for their piece.

  • Centralise warranty, documents and history.
  • Make it easy to reach the right service.
  • Keep the product journey seamless.

Metrics to trackService requests · Interaction frequency

Discuss this need

04Resale and loyalty

The product changes hands.
The bond continues.

On resale, transferring the passport lets you identify and welcome the new owner.

  • Pass on the information linked to the piece.
  • Welcome the new owner.
  • Rekindle the relationship through the maison’s services.

Metrics to trackTransfers completed · New owners activated

Discuss this need

White label

Our white-label
passports.

Three maisons, three worlds, one platform. Each passport carries the brand’s identity, colours and domain.

Strehler digital passport: Blue Titanium Dial watch
StrehlerBlue Titanium Dial
Ange Barde digital passport: Centenario chronograph
Ange BardeCentenario
Pragma digital passport: Solar Stainless Steel, Granite Gray dial
PragmaSolar, Granite Gray dial

Different crafts. The same standards.

Built for pieces
that outlast time.

Watchmaking

Warranty, servicing, retailer network and successive owners.

The passport holdsSerial numberWarrantyService historySuccessive owners

Jewellery

Piece information, care services and legacy.

The passport holdsPiece informationCare servicesLegacy

Furniture

Product documents, materials, care and the relationship with the end buyer.

The passport holdsProduct documentsMaterialsCareEnd buyer

Art and exceptional objects

Documentation of the work, its history and the bond with collectors.

The passport holdsWork documentationHistoryCollectors

Let’s talk about your needs

Discover Horae
for your maison.

Book a demo contact@horae.io