An identity.
For life.
A unique digital passport, accessible by QR code or serial number. The product’s story, told in your maison’s world.
The platform for luxury brands
Every product. A relationship that lasts.
Identify your owners, track your sell-out and grow the relationship after the sale.
Trusted by exceptional maisons
Pragma
AndreasStrehler
JENKELL
TRITON
ANGE BARDE
LEDERER
01 · Owner insight
You know your products.
Meet the people who wear them.
Bought from a retailer or second hand:
every activated passport brings you closer to the owner.
02 · The owner experience
01 / 04
An identity.
One product.
One owner.
Link every product to its owner, in boutique, at a retailer or on resale.
Your network.
Finally visible.
Track activations by market, point of sale and collection. New visibility on your real sell-out.
After the sale.
Always there.
Warranty, servicing, private content and transfer: every moment in the product’s life extends the relationship.
Ownership
CM
Claire M.Verified owner · since 2025
✓
- March 2025Purchase · Authorised retailer, Geneva
- June 2027Service · Certified workshop
- TodayTransfer to a new owner
CM
TL
Transfer confirmed
Warranty
Warranty activated
Your piece is registered with the maison.
Add to Wallet
Hello Claire
Service recommendedYour piece is three years old. Book its workshop service.
Private invitationDiscover the new collection before its launch.
Extended warrantyTwo extra years, courtesy of the maison.
CraftsmanshipSee how your piece was crafted.
Serial number verifiedAuthentic piece, registered by the maison
New owner identifiedPre-owned · Lyon
Activations by market
- Switzerland
- UAE
- Japan
- France
- USA
Targeted segmentOwners · pieces 3+ years old
A unique passportAuthenticity and product history
An identified ownerFrom retail to pre-owned
From sell-in to sell-outEvery activation sharpens your view
An ongoing relationshipWarranty, servicing and transfer
It all starts with a digital warranty card
The warranty,
in the client’s Wallet.
At purchase, your client activates their digital warranty and adds the card to their Wallet. This activation creates a first link with your maison, even through a retailer.
Servicing, services, exclusive content: the passport then opens new opportunities to connect, throughout the product’s life.
- 01Digitise the warranty
- 02Identify the owner
- 03Activate the relationship
Apple Wallet
Google Wallet
PragmaDigital passport
Serial no.PWS-001
ModelP1 Perseverance
ReferencePL-ST-CH02
OwnerYour name
Warranty ends09 · 2031
StatusActive
03 · The lifecycle
One piece. Many lives.
A single memory.
Geneva · Authorised retailer
First sale
The client activates the passport in boutique. For the first time, the maison knows who wears its piece, even when sold by a third party.
Passport activatedCertified workshop
First service
Certified servicing, original parts. The work is recorded in the passport: the piece’s value is documented.
Service addedOwner relationship
The right moment
The warranty is about to expire. The maison offers an extension, to the right owner, at the right time, with no intermediary.
Warranty extendedPre-owned · Tokyo
A new life
Proven authenticity, full history. The new owner joins the maison instead of slipping away.
Ownership transferredInheritance
Inherited, not forgotten
Three decades of history, intact. The piece passes to a new generation; its memory stays with the maison.
Legacy recorded
One piece, one memory.
04 · The brand platform
Turn your client
and product data into opportunities.
Switzerland · Home market0passports activated
Passports activated0
Active markets0
- 01SwitzerlandGeneva · Zurich · Basel0
- 02EuropeParis · Milan · Munich · London · Madrid · Vienna · Amsterdam0
- 03Middle EastIstanbul · Dubai · Doha · Riyadh0
- 04Asia-PacificMumbai · Singapore · Hong Kong · Shanghai · Seoul · Tokyo0
- 05AmericasNew York · Miami · Toronto · Los Angeles · São Paulo0
Horae platform view · Demo data
Your tools,
connected.
Connect passport data to your CRM, ERP and e-commerce.
IntegrationsYour world,
intact.
Your identity, your domain name, your content.
White labelYour data,
actionable.
Segment your clients by their products and journey.
Segmentation05 · Your use cases
Identified owners.
Targeted interactions.
Four situations your teams know well, and what Horae actually changes.
The challenge
“Our pieces are sold by retailers. We don’t know who wears them.”
With Horae
When activating the passport, the client leaves their email and agrees to be contacted. In boutique, at a retailer or second hand, every purchase creates an owner record.
- One record per owner, linked to their products
- Channel, country and purchase date
- Consent collected at activation
CM
Claire M.P1 Perseverance watch
Retailer · DubaiNewTL
Thomas L.Aurore bag · Leather goods
Boutique · ParisActiveAK
Aiko K.Solène ring · Jewellery
Pre-owned · TokyoTransferJB
James B.Orion pen · Writing
E-shop · New YorkActiveThe challenge
“We know our sales to retailers, not their sales to clients.”
With Horae
Every activation is dated and located: you see where, when and at which retailer your products are actually sold.
- Real sell-out by retailer, market and collection
- Sell-in / sell-out gap visible at all times
- Dormant stock spotted earlier
Sell-inSell-out (activations)
The challenge
“Our clients lose their warranty card and don’t know where to have their piece serviced.”
With Horae
Warranty, servicing and after-sales are available from the passport. The client makes a request in one tap, the maison follows every step and the history grows.
- Digital warranty, always at hand
- Service requests and after-sales tracking
- Service history recorded in the passport
WarrantyValid until 09 · 2031
- Request receivedFrom the passport · 12 March
- Piece receivedCertified workshop · 15 March
- Service in progressEstimated return within 3 weeks
- Returned to ownerHistory updated
The challenge
“When a piece is resold, we lose touch with its new owner.”
With Horae
The seller transfers the passport, the buyer verifies authenticity and history. The new owner joins the maison.
- Secure ownership transfer
- Verifiable authenticity and history
- A new client identified at every resale
CMSeller
TLBuyer
- Authenticity verified
- Full history · 2 services
- Warranty transferred to the new owner
Common
questions.
How do you identify the actual owner?
The owner activates their product’s digital passport via QR code, serial number or NFC, depending on the product. Activation works whatever the sales channel and can be renewed when ownership is transferred.
Does Horae replace our CRM or ERP?
No. Horae connects to your existing stack to enrich your tools with product, owner, sell-out and lifecycle data.
Is the experience white label?
Yes. Domain, visual identity, content and journeys are personalised, so the client stays in your maison’s world.
How long does it take to deploy Horae?
A first deployment can go live within a few weeks, depending on the integrations and level of personalisation chosen.