At Horae, we are fully committed to protecting the watchmaking heritage, brands, and watch owners. Our digital watch passport links every physical timepiece to its digital counterpart, ensuring the integrity of the data thanks to blockchain technology.
The Horae digital passport provides essential information about the origin, composition, and details of a watch throughout its entire lifecycle. Our solution is designed to allow each brand to easily share key data with all stakeholders in the value chain:
Each digital watch passport creates a lasting connection with its physical counterpart, enabling brands to update their product data and meet the evolving needs of their partners and customers. With the Horae platform, this process is optimized and streamlined for brands.
Verifying the authenticity of luxury watches is an increasing challenge due to the rise of counterfeit certificates and fake watches in the watchmaking market. With the booming second-hand market, it has become increasingly difficult to track and control all the watches sold globally.
Thanks to blockchain technology, the Horae digital passport guarantees the provenance and authenticity of each watch equipped with our solution in an irrefutable way. The proof of authenticity is accessible for life, without risk of loss, and can be verified through Horae's solutions or our client brands' websites. This transparency strengthens buyer confidence, secures transactions in the second-hand market, and makes it easier to resell authentic watches.
Each change of ownership is securely and immutably recorded thanks to blockchain technology. Watch brands can track all ownership changes from the initial sale to the final resale in the secondary market. The Horae digital passport ensures the integrity and reliability of these records, providing transparent traceability throughout the life of the watch. To ensure the legitimacy of ownership transfers, they can only be made by the current owner, the brand, or an authorized third party.
Each ownership transfer is recorded on the digital watch passport, creating a transparent and easily accessible registry when needed. Only the legitimate owner of a watch can prove ownership, ensuring that after-sales service requests (such as maintenance or repairs) or resales are asked by the true owner.