Connect with all customers

Identification of all customers

The Horae digital passport paves the way for direct, seamless interactions by enabling brands to identify all their customers, including those purchasing through retailers or the pre-owned market. It enhances existing digital tools with valuable insights such as ownership history, duration of possession, and individual preferences. This connection fosters a personalized experience, strengthening customer loyalty and a sense of exclusivity. It marks the beginning of a new digital era where brands can better understand and engage with their customers.

Personalized customer interactions

With the Horae platform and digital passports, watch brands can seamlessly segment their customer approach based on customer behavior and ownership. This enables them to create truly unique experiences tailored to each distributed model and customer profile. Through personalized communication, brands are connecting differently and better serve individual expectations, strengthening the sense of exclusivity and belonging for every customer.

Building customer communities

By leveraging data from digital watch passports, brands can build targeted customer communities. The Horae platform’s messaging system is designed to enhance interactions between brands and watch owners:

Exclusive event invitations: Send personalized invitations to engage customers in unique experiences, such as product launches or special promotions.
Community Surveys: Conduct quick opinion polls to better understand customer expectations and identify key satisfaction drivers to refine future collections.
Automated Messaging: Set up customized automated messages based on specific customer needs (warranty expiration, scheduled servicing, etc.).

With the Horae platform, developing a customer community becomes a powerful tool to showcase brand commitment while demonstrating attentiveness and responsiveness to customer insights and expectations.

Loyalty programs

Watch brands can create personalized loyalty programs tailored to each customer's engagement level, ownership history, and purchasing habits. These customized programs enhance the sense of exclusivity and value while strengthening the bond between customers and watch brands. They also help grow a community of watch enthusiasts, enriching the overall experience and nurturing a shared interest for the brand’s services.

Connecting differently to serve customer engagement

Interact with all owners of your watches regardless of the way they bought it