Horae’s solutions provide the tools for effective decision-making thanks to real-time data and in-depth insights.
The Horae digital passport ensures complete traceability throughout the entire lifecycle of a watch. It records real-time ownership changes during resales and protects buyers against fraudulent transactions. Through the digital passport, each owner can instantly report their watch as stolen or lost, allowing buyers, retailers, and brands to verify the legitimacy of a resale before any transaction. By offering a comprehensive view of the second-hand market, the Horae platform helps watch brands better analyze trends and buyer expectations, enabling them to refine their design and distribution strategies.
The Horae platform acts as a true data hub, centralizing information on all customers based on their behaviors. It provides deep insights that help anticipate future customer actions. This allows brands to personalize their interactions to precisely meet their customers' expectations. By using strategies tailored to each customer segment, watch brands can significantly enhance the overall customer experience.
The analysis of data from digital passports provides key insights to guide strategic decisions and optimize customer relationship management. It helps understand the lifecycle of watches by tracking recurring needs, customer feedback, and necessary operations. These post-purchase indicators promote continuous improvement and assist watch brands in refining their services to strengthen long-lasting customer relationships.
With the Horae platform, watch brands can measure the performance of their communication campaigns to assess their impact. By identifying the campaigns that generate the most engagement, they can refine their communication strategy in a targeted way. These strategies enable more relevant interactions, enhancing both the customer experience and loyalty.
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